I found it employs a similar approach to the logo maker. There's also a graphic design tool that promises to give you a branded social theme in three easy steps. These pieces aren't customisable, so you can't tweak the proposed designs in any way, but there are quite a few to choose from. ![]() The simplest is the ability to order print collaterals – T-shirts, stickers, bugs, business cards etc – through a link-up with merchandise supplier Zazzle. I tried out a Tailor Brands Premium subscription to be able to test all of the latest features. Different features are unlocked depending on your subscription level (see pricing below). Although everything starts from the logo builder – and that's the only way to begin using Tailor Brands – the platform actually offers a lot more, giving you options to place your logo on digital designs and print collaterals. Refreshingly, Tailor Brands recognises that a logo isn't the end of the story. This ends up feeling a little like rummaging in the bargain bucket at a jumble sale to see if you happen to find something you like the look of. ![]() You can click 'See more' to get more and more design options, opening up a lot to choose from Every so often, the platform seems to throw in a curveball that doesn't match the design choices you made, perhaps on the off chance that you might not know what you want and something different might catch your eye. You're asked to select an industry and can even provide a long form open description of your brand, but with both my fictional bar and my cosmetics company, the resulting designs seemed to be influenced only the by choice of styles and logo type. Some of the logo designs didn't match my idea of the style descriptors, and the details provided about my businesses didn't seem to impact on the designs in any way. Having spent some time playing about with the tools and feeding in different inputs, I found the results a little erratic. And I was at least able to come up with something that was a lot more pleasing to the eye in a matter of minutes. The positive side of this is that if you have no experience in design, you've got less of a chance of messing things up. ![]() Tailor Brands' customisation options are much more limited, without the flexibility to manipulate elements directly on a canvas without using the menu controls. Canva gives you much more freedom to move, resize and rotate parts of a logo, and it offers more effects. So it does a good job at allowing you to go back to any part in the process without needlessly repeating steps, but you don't get the breadth of customisation options offered by some logo builders. This was convenient for testing out the platform, allowing me to go back and see how the designs changed depending on the selections I made. I found it was easy to go back on my tracks, with a clear breadcrumbs menu across the top of the screen. Handily, all the options you're shown are saved in the "Seen brands" tab, so there's no danger of not being able to find an option later if you skip it but later decide it could have been the one. While there's a fair range of colour options, there are only up to five font alternatives for your business name and tagline in each style (if you don't like any of them, you have to change the styles you selected, either directly in the customisation menu or by going back to the question section). However, there's no way to modify the icon you chose (although you can swap it for a different icon altogether by going back a stage). You can change colour (you can select one or choose a palette of up to three), fonts, and for some, but not all of the fonts, you can change the letter spacing and toggle between caps and non-caps. ![]() The adjustment options available appear in a neat, logically organised menu on the left of the screen. I found the customisation options extremely easy to apply and play around with but limited in scope. Tailor brands' customisation options for colour and text (Image credit: Future)
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |